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Beyoncé Partners With Adidas for Re-Launch of Gender-Neutral Ivy Park Brand

Beyoncé Partners With Adidas for Re-Launch of Gender-Neutral Ivy Park Brand

Beyonce Announces Upcoming Ivy Park Collection

Beyoncé is making history once again, but this time in fashion. The multi-hyphenate is now the first, and youngest, Black woman to have 100% ownership of an athleisure brand: Ivy Park.

She’s gearing up to re-launch the brand, but this time as a gender neutral collection in partnership with adidas. “This unique relationship aligns both parties around a set of core principles including the importance of women in leadership, shared ownership, empowerment and collaboration,” the official website reads.

Speaking exclusively with Elle in a rare interview, Bey cited that men were flocking to her apparel so that motivated her to expand.

For the first time, Ivy Park will be releasing footwear, thanks to her new partnership. “My mother instilled in me the idea that creativity starts with taking a leap of faith—telling your fears they are not allowed where you are headed. And I’m proud to do that with adidas. I am excited for you to see the campaign for the first collection of this new partnership. It incorporates my personal style and expands that to include something for everyone. I love experimenting with fashion, mixing high and low, sportswear with couture, even masculine and feminine. This new line is fun and lends itself to creativity, the ultimate power. I focused on designing a unisex collection of footwear and apparel because I saw so many men in IVY PARK. The way they have embraced the brand is an unexpected gift. I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules. I took a chance on myself when I bought my company back. We all have the confidence in us to take chances and bet on ourselves,” Beyonce said.

Take a look at some of Beyoncé in some of the pieces from the collection below:

Beyoncé Partners With Adidas for Re-Launch of Gender-Neutral Ivy Park Brand

Beyoncé Partners With Adidas for Re-Launch of Gender-Neutral Ivy Park Brand

Beyoncé Partners With Adidas for Re-Launch of Gender-Neutral Ivy Park Brand

Beyoncé Partners With Adidas for Re-Launch of Gender-Neutral Ivy Park Brand

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