If artists want to keep securing the bag for a long time, it’s best for them to expand their portfolio beyond music. Erykah Badu is taking a page out of that book with the launch of her upcoming online store.
The store’s launch will feature an incense called “Badu’s Pussy,” which smells like her vagina. “I took lots of pairs of my panties, cut them up into little pieces and burned them,” the singer told 10 Magazine about the creation of the incense. “Even the ash is part of it…The people deserve it!” Badu’s store will include apothecary goods like an amethyst, rose quartz, and turquoise-infusing water bottle, grills (the ones you snap over your teeth, not cook on), and pieces from Badu’s clothing line Fuh. “There’s an urban legend that my pussy changes men,” the singer explained. “The men that I fall in love with, and fall in love with me, change jobs and lives.”
Badu’s online store is inspired by New York’s infamous Chinatown Market. Badu World Market is meant to “encourage networking among smaller brands and prestigious art houses,” Badu told the publication. “It’s a hub to share space with all people.”
If any artist can sell fragrances or incense, it’s certainly Erykah Badu. Are you copping?