LeBron James is expanding his investment portfolio in the liquor business.
The NBA superstar joined forces with a new Tequila company, Lobos 1707, which launched on Wednesday.
LeBron has always been open about his love for wine. “If it’s organic to who I am or what I’m doing, then it’s a lot easier for me to be a part of something,” LeBron said.
Lobos Tequila is priced anywhere between $45-$150. The options include Lobos 1707 Tequila, Joven; Lobos 1707 Tequila, Reposado; Lobos 1707 Tequila, Extra Añejo; and Lobos 1707 Mezcal Artesanal.
This new partnership adds to LeBron James’ growing list of ventures which include Blaze Pizza and Spring Hill Entertainment.
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