Over 20 years later and Snoop Dogg is still sipping on Gin and juice.
The West Coast legend announced that he’s partnering with Trusted Spirits and Prestige Beverage Group to launch his Indoggo Gin.
“I can’t wait for the world to taste my remix on gin!” Snoop Dogg said before reflecting on his eternal connection to the liquor thanks to his Doggystyle album.
“When I wrote ‘Gin & Juice’ back in ’94 it was about good feelings and real experiences, it just naturally became a global anthem,” Snoop continued.
Trusted Spirits and Prestige Beverage Group’s co-founder, Keenan Towns, says it took two years to find the perfect taste that aligns with Snoop and his brand. “His dedication to the brand makes him the perfect partner,” Towns said, describing the rapper as a “Gin Connoisseur.”
Snoop Dogg’s Indoggo will launch in California first before it’s available to the market in 2021. It will be packaged in a royal purple bottle with gold foil stamps, presumably to honor the Los Angeles Lakers, and sold in 750ML and 50ML sizes. The starting price is $30.
