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Alex Rodriguez Enters Beauty Industry With Launch of Men Concealer

Alex Rodriguez Enters Beauty Industry With Launch of Men Concealer

Alex Rodriguez Enters Beauty Industry With Launch of Men Concealer

Alex Rodriguez officially entered the beauty industry and launched a concealer for men.

All eyes are on A-Rod following his highly-publicized split from Jennifer Lopez, so it’s only right that he capitalizes from the publicity.

The former baseball player joined forces with Hims & Hers, a beauty and wellness company that he invested in with his ex-fiance, Lopez, and announced the first make up line for men.

“I wanted to create a product that solved an issue I faced every day. I realized as I was jumping from meeting to meeting, I needed something quick and easy in my routine to conceal blemishes or razor bumps,” A-Rod wrote on social media. 

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“I wanted to create a product that solved an issue I faced every day. I realized as I was jumping from meeting to meeting, I needed something quick and easy in my routine to conceal blemishes or razor bumps,” A-Rod wrote on social media. “That’s why I am excited to share a new @Hims product – The Blur Stick. It’s a convenient concealer specifically designed for men that can be used for skin imperfections.”

Would you cop concealer from Alex Rodriguez?

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