Amid the news of the divorce between Kim Kardashian and Kanya West. It has been reported that Kanye West has helped Kim rebrand KKW.
While divorce filings are still in the work. Kanye and Kim have set aside these differences and stayed professional for their bussiness.
Recently Kim Kardashian will temporarily shut down KKW on August 1st. And this recent news with Kim and Kanye goes hand in hand with her reason to close, which was to rebrand.
In a Twitter thread, she states: “new formulas that are more modern, innovative, and packaged in an elevated and sustainable new look.”
While she states that there are more items in the making and improvement in customer service. Many also specualte that a part of this “rebrand” is to remove the W from KKW. Which stands for Kim Kardashian West Beauty.
While legal sources have said that her legal name still contains the West. And Kanye is still involved because he helped create and bring up her business. And even five months after the divorce news broke, Kanye is still active in helping the business.
No one has yet come out to give us any hints about the new name or rebrand, but many fans are excited and ready for it to come out.