Nas is returning to Sony.
Nas let you know what his investment portfolio looked like on the “Sorry Not Sorry” single, but now the King of Queensbridge has entered another partnership.
Billboard reports, The Orchard, an independent music distributor, and a subsidiary of Sony Music Entertainment, has agreed to a new deal with Nas and Mass Appeal Records.
In the partnership, Mass Appeal will sign artists and offer the full suite of The Orchard’s services, which include full-service marketing, sync licensing, video services, transparent data analysis, advertising, rights management, and radio, among other resources.
“This is a full circle moment for me,” Nas said in a statement. “To come back to Sony Music with my own label is a major milestone. We see this multi-phase initiative as an opportunity to continue to push the culture forward, educate and inspire.”
Brad Navin, CEO of The Orchard said in a statement, “As a company and strategic partner, The Orchard will continue to empower and reinforce their creative vision and help all artists under the partnership [to] expand their global reach.”
Nas recently celebrated the groundbreaking of the Universal Hip Hop museum alongside LL Cool J, Fat Joe, Chuck D, Grandmaster Flash, Slick Rick, and more rap royalty.
“The beat started in Africa then went to Puerto Rico and traveled through the Caribbean, and they tried to take the drum hundreds of years ago because that was our only form of communication,” Nas said. “But guess what? That drum they was trying to stop just turned out to be one piece of the science we bring to this planet.”