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Words by Elaine Menard
Rich The Kid looks like most of us at the gym in his new music video, “That’s Tuff” featuring Quavo.
The comical Motion Family-directed visuals takes place at a gym, where the “ New Freezer” artist struggles to lift weights. He takes a page out of DaBaby’s book and puts on a muscle suit, magically giving him strength. Quavo joins him in the fun, dancing and lifting while they both rap about what they define as tuff.
“Gettin to the money, I’m gettin’ some with you, that’s tuff,” Rich The Kid rapped.
In other related news, the Queens-born rapper was dragged online for wanting to charge $100,000 for a verse. “Artist tell ya labels ya want me for your features $120K bring the cash,” the Rich Forever Music founder wrote on his Instagram story.
Throughout his career Rich has subtly flexed his hit-making prowess. He earned five Billboard 100 hits. However, his highest charting single, “Plug Walk” was released in 2018 and it peaked at No. 13. Do you think he’s in a place to charge this much for a feature?
