Social media platforms are always changing which means that social media trends are always changing. Platforms change their algorithms and introduce new features constantly, which then change what is the new and trendy thing online. As things change and new updates happen, platforms follow the change in order to keep up with the new. Because of this, as an up-and-coming artist, you need to keep up and change as well.
But again it keeps changing, making the average user wonder what is the new trend.
The first step would be the obvious one and start your social platform. Create a following that will grow along with you. If you have started these steps but seem to not get as much engagement perhaps these other tips can help.
Quality versus Quantity
While it is true that consumers are actively posting and liking, there is a difference between the attention you seek versus them staying on your page. While you may post pictures daily, begin to note what brings more traffic onto your page. As an artist, it is important to see what qualifies as a quality post and what is going to be viewed as just another picture.
Instead of posting a daily pic post something new, the attention grabber. Here are some things you can do that can be considered quality.
- Behind the scenes
- Film or produce new announcements rather than a text or caption
- Share anything that produced a positive image. For example, reviews, performances, honorable mentions, anything positive.
Short and Sweet
The most popular social media trends are the ones that are short, sweet, and easier to interact with. While it is fine to post daily, note that these tips can give you the like you deserve for all the hard work you are putting in.
Think of it this way, there is a reason that Tik Tok has been popular. Consumers have been loving the short and quality video in comparison to the long keep-on swiping features. These short and sweet posts are the posts that will generate a bigger audience.
These short video trends tend to get a consumer straight to the point. These clips go straight to whatever message you want to send as well as making it easy to enjoy for the one who is just scrolling around.
Time To Go Live
One of the great things in an era of social media is being able to go live. Use this to your advantage. In the age of COVID it is near impossible to perform live, but thankfully we have the internet.
A great thing about going live is that it can generate a following outside of your country as well. Going live develops a worldwide audience which is the reason why music from around the world can now be heard locally.
Here is a list of social media platforms that have live features that you should try out:
- Instagram Live
- Facebook Live
- YouTube Live
Use live to do performances, sneak peeks, behind the scenes anything that can generate a following.
Social media dance challenges have evolved since Shiggy initiated the trend by uploading a now-viral video dancing to Drake’s “In My Feelings.”
Now dance challenges are the standard and one of the main ingredients to have a viral hit single in 2021.
Think of it as influencer marketing: Partner with a TikTok or social media influencer to create a challenge for your song and consistently promote it until people catch on and want to join in on the fun.
Take a look at Mooski’s “Trackstar” for instance. It wouldn’t be a breakout hit without the help and consistency of TikTok influencer, City Boy J, who posted the #SheARunner challenge daily!
After having developed a following the important part was to promote your music. This is where you use social commerce to your advantage. The more people browse your page the more you want to sell what you want.
Instagram and Facebook have what is called a “social commerce” feature.
This feature creates a shoppable post so those who interact with you can purchase or download your music. It makes purchasing easier as well as boosting your sales and revenue. This way your viewer won’t have to scroll around looking for a link.
In conclusion, there is a lot of work to be done to have a successful social media platform. And hopefully, these social media trends can help any up-and-coming artist maneuver their way into a successful following.