McDonald’s recently announced that they’re adding Spicy Chicken McNuggets to the menu, and they’re not just stopping there.
The fast-food chain unveiled a collaboration with Travis Scott which will include food, fashion, and community outreach.
The Travis Scott meal will be available from September 8th thru October 4th at participating locations nationwide.
It includes a quarter pounder, medium fries paired with BBQ dipping sauce, and a Sprite for $6. “I couldn’t be more excited to bring the Cactus Jack x McDonald’s collaboration to life,” Scott said in a statement. “We are bringing together two iconic worlds. Including a charitable component was key for me, and I can’t wait for people to see what we have in store.”
The month-long campaign includes a reimagined logo and La Flame will “explore opportunities” to give back to charity.
We’re waiting for either parties to unveil the customized uniform fo the McDonald’s employees.
Travis Scott is the first public figure to be featured on the menu since Michael Jordan in 1992.
McDonald’s chief marketing officer Morgan Flatley praised the rapper’s ability to “see where the culture is going.” He also addressed the naysayers who are opposed to the collaboration.
“The reality of McDonald’s—we’re such a big, broad, diverse system that there’s always differing opinions,” Flatley explained. “So every single thing I’ve done, from the simplest thing, has had differing opinions.”
