It looks like Bad Boys For Life is doing about three times better than early projections. The action-comedy film scored $23.5 million at the North American box office on the first day of the four day weekend. This means the movie is on track for a $66-68 million opening.
These numbers also give Sony a reason to really move forward with the fourth installment of the franchise without a 17-year gap.
Deadline reports that Bad Boys for Life is on its way to becoming the second highest grossing film over the Martin Luther King Jr. Day weekend. American Sniper is sitting at the top spot with $107.2 million in 2014, and Ride Along with $48.6 million, that same year.
This flick is the most successful installment of the entire franchise. 2003’s Bad Boys II earned $46.5 million its first few days. The original 1995 film ended its run with $65.8 million.
Looks like the $90 million it took to make this movie, excluding the marketing budget, was a good investment.
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