Joe Budden is gradually growing into a media powerhouse. The former rapper turned podcaster joined forces with Patreon, a subscription platform promising to give leverage to the creators.
Not only will his popular The Joe Budden Podcast with Rory & Mal and The Joe Budden Network move to the platform, but Budden was also enlisted as the Head of Creator Equity.
Joe’s unique position is a new advisory position that will make sure every creator is getting an equal seat at the table.
JBP has grown exponentially ever since Joe Budden launched it following his departure from Complex’s Everyday Struggle, then inking a 2018 deal with Spotify.
In an interview with Billboard, Budden says, “The more I spoke with Jack [Conte, the co-founder and CEO of Patreon], one-on-one on the phone and learned more about his story, I learned that we were aligned in that initiative.”
“This isn’t about one deal,” Conte tells Billboard. “This is about the new emerging creative economy and this is about companies paying creators the minimum amount that they can get away with instead of what creators are actually worth, which is what Joe was feeling. And it’s what I’ve been feeling for many, many years.”
The ‘Invasion of Privacy’ rapper dropped the bomb during an Instagram livestream on Sunday night.
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