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Lauren London Partners With PUMA for ‘Forever Stronger’ Collaboration

As promised, the marathon continues. Lauren London took to Instagram today to unveil her collaboration with PUMA.

The promotional video is emotional, yet healing at the same time. It’s a clear ode to the late and great Nipsey Hussle. The clip opens up with the actress overlooking the city of Los Angeles decked out in PUMA apparel. London is wearing different pieces from the athletic brand as the video goes on. These are presumably items that will be featured in the Forever Stronger collection.

There’s imagery of Nip throughout the entire video from her Boogie name chain, her portrait tattoo of him, to the video closing out at the same place where the couple did their last photo shoot for GQ. Lauren London narrated the three minute clip with a poem written by the late rapper’s sister, Samantha Smith.

Check out the video above.

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