The Game Responds to Backlash That he’s Exploiting Nipsey Hussle’s Brand

Contrary to popular belief, The Game swears he’s not trying to monetize off the dead homie, Nipsey Hussle’s, name.

He announced his latest imprint, Prolific Records, on social media earlier this week while announcing that he’s releasing his last studio album.

The 39-year-old rapper also released Prolific Records merchandise, which sold out thirty minutes following its release.

People quickly began accusing the game of trying to profit off of the slain rapper’s name. Similar allegations were made shortly after his untimely passing late March.

Hussle has the word tatted on the side of his face, and The Game admitted that he drew inspiration from his late friend in a lengthy Instagram story post. The Los Angeles rapper doubled down on his statement claiming that he received blessings from the rapper’s brother, Blacc Sam, who is also the adminstrator of Nipsey’s estate.

“… The use of he word ‘Prolific’ by myself is only my way of helping to carry on my bro’s legacy,” The Game wrote. “Any merch that has been sold has my face on it, my albums is all pictures, logos etc are related to THE GAME. Out of the love for Nip, Blacc Sam, his immediate family etc I purposely did not include any pics of Nip nor his likeness & directed all traffic to The Marathon Clothing as I’ve done since bro’s passing.”

He continued: “I’ve spoken closely to ‘Blacc Sam’ every step of the way & have had his blessing with things I’ve done to help honor bro’s name & continue his legacy. I’ve only done things I feel bro would’ve done to keep me going if I was no longer here in the physical. Before assuming, passing judgment, or running to the internet to be negative, DM me or hit me & I will be happy to respond or elaborate further to as many people as I can.”

Check out the full response below: