Tyler, The Creator Drops New Music For Coca-Cola Commercial

Tyler, The Creator partners with Coca-Cola and makes new music for their commercial. The Coca-Cola commercial premiered Sunday.

Premiering on Sunday (Feb 21), a Coca-Cola Commercial features new Tyler, the Creator music. “I PROVIDED COCA-COLA WITH ALL THE SOUNDS FOR THIS,” the Odd Future co-founder tweeted.

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At 2:12, the commercial, titled “Open That Coca-Cola,” shows people drinking Coca-Cola on a hot day. This causes them to break out into flashy choreographed dance routines. Additionally, you can hear Tyler’s splashy beat scoring the entire montage; highlighted by deep bass and spacey chords.

“Drums are fucking hard the low end is shaking,” Tyler commented on his work on Twitter. “That’s me playing the flute at the beginning,” he added, revealing more about the production.

Tyler later admitted that he was tentative about being involved in the Coke spot at first but is hyped about the finished product. “Mannnn thanks coca cola for reallll big love for the opportunity,” he added.

This isn’t the first time Tyler played a part in a soda commercial.

Back in 2013, he directed a Mountain Dew (PepsiCo) commercial. Receiving backlash for featuring a criminal goat, the ad later was pulled by the beverage company. Tyler later defended his creation (pun intended). The rapper denied that neither of the strikes against it was true.

“It’s not gonna change my art in any way,” he told Billboard in an interview months later. “I just hope that somehow, if it gets bigger or if it disappears tomorrow, that it just opens people’s minds up. I just actually can’t believe that somebody sat there and pointed out that it was all Black people, instead of being confused that it was a freaking goat talking. That’s mind-blowing. That’s mind-blowing that people still think like that.”

Last September, Tyler appeared in an ad for the designer brand, Gucci.