Issa Rae is taking her talents to the music world.
The media maven recently launched her new venture with Atlantic Records called, Raedio Label.
“Music has always been an essential part of every project I do and working with emerging talent is a personal passion,” Rae said. “Raedio allows me to continue that work within the music industry and audio entertainment space. The Atlantic Records team are innovators in terms of shifting and shaping culture. I’m excited to join forces with them to discover new artists.”
The label was formed at the top of the year but it will make its official debut with flagship artist, TeaMarr. The Boston singer released her breakout single “One Job” last year.
“Issa Rae is a next-level, future-thinking creative force who’s been breaking down cultural barriers and conquering one field after another,” adds Atlantic Chairman & COO Julie Greenwald. “She’s made music a central character in her artistic evolution, and now she’s brought all that amazing passion, inspiration, and taste to the formation of Raedio. We’re thrilled to be partnering with Issa and her team on this exciting new venture, and TeaMarrr is the perfect artist to launch with.”