Beyonce made history once again as the first Black woman to wear the Tiffany Diamond for Tiffany and Co. About Love campaign alongside JAY-Z.
This marks the 128 ct. gem Tiffany Diamond first public appearance after being discovered in South Africa in 1877. It is one of the largest yellow diamonds in the world and has only been worn by three women: Mary Whitehouse, Audrey Hepburn, Lady Gaga and now the Queen Bey.
“Love is the diamond that the jewelry and art decorate,” the power couple said in a press release on Monday.
The duo will also star in a dazzling short film for the company filmed by Hov himself on a Super 8 camera, which arrives on September 15. The film will be soundtracked by the singer’s rendition of “Moon River,” originally performed by Hepburn in the 1961 movie Breakfast at Tiffany’s.
The Carters’ campaign photo is backdropped by Jean-Michel Basquiat’s rarely seen Equals Pi, which was painted 1982 and kept in private until now. “As part of a private collection from its creation until now, About Love marks the work-of-art’s first public appearance, propelling Tiffany’s long-standing tradition of working with New York creatives forward,” the company tweeted.
The campaign is set to launch globally on September 2nd. “Beyoncé and JAY-Z are the epitome of the modern love story. As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values. We are honored to have the Carters as a part of the Tiffany family.” —Alexandre Arnault, Executive Vice President of Product & Communications